Wood Pellet Association of Canada (WPAC) is making strides in international market engagement with the launch of a multi-lingual website and a targeted Japanese market awareness campaign.
Recognizing the importance of export markets—particularly in Asia, where Japan is Canada’s largest customer—WPAC’s website is now available in Japanese, Traditional Chinese, and Korean. This initiative ensures that key international stakeholders can easily access information about the sustainability, quality and reliability of Canadian wood pellets.
Japan is the fastest-growing wood pellet import market in the world, driven by its aggressive push to phase out coal and achieve carbon neutrality by 2050. The country’s long-term feed-in tariff (FIT) for biomass energy supports this transition, creating significant opportunities for Canada’s pellet sector. Canadian wood pellets are a key part of Japan’s clean energy future, offering a low-carbon, renewable alternative to fossil fuels.
To further engage with Japanese customers, policymakers and energy influencers, WPAC has launched a communications campaign in Japan. This effort includes:
- A series of media articles highlighting the sustainability of Canadian wood pellets, third-party forest certification, and the role of biomass in reducing emissions.
- Search engine advertising to enhance visibility among key industry decision-makers.
- A feature article in Smart Japan, a leading energy-sector publication.
Canada’s wood pellet industry is leading the way in transforming forestry residuals into low-carbon energy, helping Japan—and the world—reduce greenhouse gas emissions. Through its active international engagement, WPAC helps maintain Canadian wood pellets as a trusted and valued energy source in Japan and beyond.
Learn about the full suite of resources available in Japanese in WPAC’s fact sheet Japan’s Low-Carbon Energy Future.
Gordon Murray is the Executive Director of the Wood Pellet Association of Canada.